Again, Is Zillow Stealing Your Leads?
When I learned what happened, I was shocked!
I saw a house I was interested in and had questions about on Zillow. I clicked on the Contact Agent tab and within less than 30 seconds an Agent called me back. Wow, impressive!...but, it wasn't the Listing Agent, it was one of I don't know how many Agents the "lead" was sent to.
About 4 hours later the Listing Agent contacted me, but I was already obligated to the Agent who helped me. So the Listing agent got half the commission and the "Quick Draw" Agent got half.
But what if I'd clicked "SCAN WITH PHONE" first, to get my free gift? ...and it took me directly into the Listing Agent's App, told me more about the house but also gave the Listing Agent my NAME, EMAIL ADDRESS, AND PHONE NUMBER! MamaMia!
The Listing Agent gets an instant notification on her phone with my name and phone number and calls me back asap! I'm happy! Listing Agent is happy because she now gets the full commission!!!
(At this point in our story, according to our data, most Agents SCROLL DOWN, skip and RUSH to the Order Form and IMMEDIATELY ORDER their personal ZAP to use on Zillow!)
Don't get me wrong, the Quick Draw Agent was very helpful and earned his commission. But I couldn't help but feel sorry for the Listing Agent. She actually had to answer the questions I had anyway by talking with the Quick Draw Agent who then relayed my questions and got the answers back to me. All because I didn't realize, like most Buyers, that hitting the Contact button will not necessarily get me the Listing Agent.
So my mind began to wonder how I could help my Listing Agent friends get those Leads first, thus DOUBLING their income. Since I am part of a Marketing agency, I am constantly evaluating ways to produce more leads, and leads equal sales.
I had an Ah-Ha moment! With one little photo addition to the photos of the houses, the Listing Agent can instantly get contacted BEFORE the Quick Draw Agent! BINGO. Listing Agent makes contact first, answers all their questions, and gets the FULL COMMISSION! So, who wants to DOUBLE their commissions?